Thursday, January 2, 2020

Do Not Sell Anything!

Do Not Sell Anything!


To have the most success in sales - do not sell anything!

Help your prospect buy your product or service.  Have you ever had a pushy sales person?  They were not taking the time to find out anything about you and were pushing the sale on you.

- confirm the prospect's need
- identify how your product / service will help them solve their need (problem)
- confirm the prospect's timing (when do they need your product?)
- confirm the prospect's budget

What does your prospect need in order to buy your product?

- do they need to test it out? (try on shoes?)
- do they need to have more than one price quote? (an insurance company gives you 3 quotes so that you can be ready to buy)
- do they need testimonials?
- do they need a sale?
- do they need extra details and explanation?
- do they need to see some before and after pictures from previous projects?

Take the time to give your prospect the information they need in order to help them buy your product and you will not have to sell them anything.

Book a sales consultation and boost your revenue starting this month.

Cheryl Rankin
Business Consultant
Fit For Business
info@fitforbusiness.ca
647-287-0320

Tuesday, December 31, 2019

20 Tips for 2020

20 Social Media Tips for 2020


1 - Keep your business and personal posts separate.  A few posts that show you have personality are great but if every second post is personal then your target market may get distracted and forget what you do for business.

2 - Build your list.  Posting to 20 people means that only 20 people will see your post - grow your list.

3 - Start a group - use your business name and start a group.

4 - Start a business page - use your business name to start a business page.

5 - Join other groups and review their guidelines.  Can you post tips and hints?  Can you post advertisments?

6 - Join other business pages, especially the ones of business friends who may help share your messages.

7 - When someone asks you to join their group or follow their business page - do it and then send them a private message "I followed your page, please consider following mine at https://www.facebook.com/FitForBusinessConsulting/ "

8 - Be helpful in 9 out of 10 posts.

9 - 10th post can be an advertisement.

10 - Use pictures and /or coloured backgrounds.

11 - Stay positive - if you always complain then you send out negative energy and people prefer to buy from people who are positive.  

12 - Be timely - if it is the holiday season then include that in your post.

13 - Try videos - they can be short and sweet - 2 minutes.  Whether it is a facebook live or a You Tube video link, they add extra energy and attract more viewers  to your post.

14 - like / comment / share - if you help your contacts share their information then they will help share your contact info once in awhile.

15 - Set up an event - you can set up a facebook event and you can invite your contacts to the event.  They will receive an email to the event but may not receive emails for individual posts.

16 - Post regularly - try to post daily.

17 - Post a link to your blog or newsletter articles.

18 - Be sure to remind people to go to your website and sign up for your newsletter.  If the social media site ever closes down you do not want to lose all of your contacts.

19 - Check the inbound messages in your account regularly in case you have a lead.  You can also send private messages to people who seem interested in your posts.

20 - Remember that social media is part of your marketing plan - not your whole marketing plan so you should still meet people in person, phone people and email people individually.  Consider getting a booth at a business tradeshow or a commuity event to introduce your business and use your social media accounts to stay connected and build your business relationships.

Fit For Business can take care of your social media accounts for you.  Call today to get our introductory social media services rates at $60 plus tax a month.

Cheryl Rankin
Business Consultant
Fit For Business
info@fitforbusiness.ca
647-287-0320 

 

Monday, December 30, 2019



2020 is here.  Is your business ready to go? Are you ready to go?

A business plan will help you confirm your focus and what resources you need in order to succeed.  An existing business plan should be reviewed and updated in order to be as useful as possible.  

Your focus - identify your goals and what products or services you are selling in order to meet these goals.  Your goals will start as an annual goal but it is best to break them down into  monthly and even weekly goals so that you can create your tasks / actions you need to perform in order to meet your goals.

Your resources - in order to meet your business goals, what do you need for resources?  Whether it is raw ingredients for manufacturing products or new software to manage your schedule or staff in order to meet the production and delivery needs of the business - you need to identify the resources and confirm when and how to get them.

You - identify the skills you need in order to meet the goals you have identified.  If you need some more skills then do some research on how to get those skills.  Identify how you will actually do the work that is needed. Confirm whether or not you have enough time to do all of the tasks necessary or if you need to hire someone to help.

Most people are not actually ready to run their business at the level of their goals.  Taking time to prepare will help insure that you can actually grow to that level, attain the success you dream of and most of all make sure that you do not burn out.

Cheryl Rankin
Business Consultant, Fit For Business
info@fitforbusiness.ca
647-287-0320




Monday, December 31, 2018

Social Media

Social Media -


Everyone is excited about having social media as a way of promoting their business.  Focusing on it as your only source for marketing will limit your options for your business.

In real life when you see a neighbour once in awhile in the winter and you wave at each other -- these moments in time help you stay connected during the cold winter when no one sees their neighbours as often as the summer.  In the summertime, we have BBQs and invite them over; stop and chat in the driveway and even invite each other over for a coffee.  Friendships are built on the longer conversations and chats but the winter waves and quick hellos, help bridge the time in between.

Social media is like the winter bridge - it helps you stay connected with people in between your real life meetings or phone calls.

It is possible to start business relationships on social media websites as well.  In this case, you are best to take the relationship even slower than in real life.  When you interact in a meeting, you can watch for reactions that will help you communicate with the person.  On the phone, we sometimes ask for clarification if we are unsure how the person is reacting.  On social media, most communication is done in slow motion -- one post out and then a reaction could be an hour later or a day later.

I wish there was statistics to guide everyone -- traditional marketing takes approximately 7 marketing touches to get someone to seriously think about buying from you.  Social media interactions need ____ touches to get someone to call you and get serious about buying your product.

So back to the basics - social media should be one part of your marketing plan.  Not your whole plan.  Do not stay hidden by your computer and try to run your business - get out and use other marketing strategies to build up your list and work on the relationships and of course close the deals.



Cheryl Rankin
Fit For Business
647-287-0320

Monday, December 17, 2018

Marketing at Events

Marketing at Events


Events have a variety of ways for you to market your business
- have a booth / table
- be a sponsor
- be an attendee
- be a speaker
- provide a door-prize
- provide gifts or coupons for the bags
- be the organizer
- be a guest of someone who has an extra ticket
- have your business cards or flyers or product on someone else's table

To choose which things to do at an event
1) what is your budget?
2) who is the target market for the event?
3) how many people do they expect to attend?
4) are you ready to market? (have handouts or a draw or signage)
5) will you have exclusivity for a booth?

Sometimes the best events that you can attend have nothing to do with your business and you go as an attendee and talk to a vendor and they buy from you or connect you to someone that will.

Attendees can not market directly to other attendees or vendors at large tradeshows.  The organizers will not be happy and ask you to leave or fine you for trespassing.  You can have conversations and enter draws and mingle.

Get out and attend events - it will give you energy and give your business some exposure.

Cheryl Rankin
Fit For Business
647-287-0320