Create an event - not sure how to generate some excitment for your business then consider creating an event.
- have a sale for a day / week / month
- host a customer appreciation event
- have an open house
- create a larger event that other business owners come and invite their contacts (a fitness centre hosting a health fair)
- create a charity event that you are the main sponsor / organizer
It does not matter if you run your business from your home or an office; whether you sell products or services - you can create and event to generate some excitment for your business.
To get help creating your event, call Cheryl Rankin, Fit For Business at 647-287-0320.
Cheryl Rankin
Fit For Business
info@fitforbusiness.ca
www.fitforbusiness.ca
Twitter - fitforbusiness
Linked in - Cheryl Rankin
Facebook - Cheryl Rankin
Tuesday, May 22, 2012
Thursday, April 5, 2012
Marketing That Works
Tired of wasting marketing money?
1 - Stop and redo your notes about who your target market is. Write down 20 details about your target market.
2 - Find at least 3 marketing samples from your competition - could be a printed ad, booth at an event or even radio ad
3 - Track all of your marketing - 100 phone calls turned into 3 meetings; one newsletter gave you 1 meeting; one networking event gave you a new referral source,etc
4 - Evaluate all opportunities - even the best marketing deal could be wrong for your business. You save money but it did not get to your target market so it was wasted.
5 - Can you team up with anyone who has the same target market and create a package to sell together?
Call Cheryl at Fit For Business for a free introductory session. 647-287-0320.
1 - Stop and redo your notes about who your target market is. Write down 20 details about your target market.
2 - Find at least 3 marketing samples from your competition - could be a printed ad, booth at an event or even radio ad
3 - Track all of your marketing - 100 phone calls turned into 3 meetings; one newsletter gave you 1 meeting; one networking event gave you a new referral source,etc
4 - Evaluate all opportunities - even the best marketing deal could be wrong for your business. You save money but it did not get to your target market so it was wasted.
5 - Can you team up with anyone who has the same target market and create a package to sell together?
Call Cheryl at Fit For Business for a free introductory session. 647-287-0320.
Monday, January 30, 2012
Business Sales
Business Sales tend to be the lifeline of your business. No sales then you have no business.
To boost your sales for your business (new or experienced):
1. Be pro-active - make 5 new calls out today
2. Send out a group email (blind copy) to at least 25 people
3. Attend an event this week that has business owners or your target market
4. Check up on one business that is competition - what are they doing sales / marketing-wise?
5. Write down your sales process - what steps do new clients have to take in order to buy from you? Do they have to try something on? Do they need to read statistics? Do they need a coffeee meeting? Do they need to receive 3 newsletters?
6. Be confident that at least 1 out of the next 5 sales pitches that you do will turn into a client so any rejections just get you closer to a sale.
Fit For Business is hosting a sales workshop on Feb 16th. Check out www.fitforbusinesssales.eventbrite.com for details.
To boost your sales for your business (new or experienced):
1. Be pro-active - make 5 new calls out today
2. Send out a group email (blind copy) to at least 25 people
3. Attend an event this week that has business owners or your target market
4. Check up on one business that is competition - what are they doing sales / marketing-wise?
5. Write down your sales process - what steps do new clients have to take in order to buy from you? Do they have to try something on? Do they need to read statistics? Do they need a coffeee meeting? Do they need to receive 3 newsletters?
6. Be confident that at least 1 out of the next 5 sales pitches that you do will turn into a client so any rejections just get you closer to a sale.
Fit For Business is hosting a sales workshop on Feb 16th. Check out www.fitforbusinesssales.eventbrite.com for details.
Monday, August 15, 2011
Cold Calls
Cold Calls -
Be prepared and your cold calls will not be so scary and will be more useful.
1. Have your own contact info written down and handy.
2. Confirm why you are calling - what results do you want?
3. What do you know about the client? Why do you think they should talk to you?
4. Why should they talk to you?
5. Write out a very short script for the start of the call and have notes about the other details handy.
6. Write down all questions and objections so you can learn for the next time.
You are ready - now make the cold call and book yourself a meeting!
Need help sorting out your script and notes - call Cheryl Rankin, Fit For Business for some suggestions.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
facebook / linked in / twitter
Be prepared and your cold calls will not be so scary and will be more useful.
1. Have your own contact info written down and handy.
2. Confirm why you are calling - what results do you want?
3. What do you know about the client? Why do you think they should talk to you?
4. Why should they talk to you?
5. Write out a very short script for the start of the call and have notes about the other details handy.
6. Write down all questions and objections so you can learn for the next time.
You are ready - now make the cold call and book yourself a meeting!
Need help sorting out your script and notes - call Cheryl Rankin, Fit For Business for some suggestions.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
facebook / linked in / twitter
Sunday, June 19, 2011
Sales and Marketing
Sales and Marketing -
Sales and marketing are too different things. Marketing is how you find your clients, get their attention and get them in the line to buy. Sales is the process that takes your client from a curious propsect to a paid client.
Sales and marketing definitely interact and work very closely together. The better you know your target market and the better you plan your marketing, the easieir the sales are.
If your target market analysis tells you that your best prospects are looking to compare prices then why not give them a price comparison chart and speed up the process. They can not and will not make a decision without the price chart so if you are the best price then hand them the chart and they should be ready to buy.
Your market analysis will also tell you things about marketing online vs traditional marketing and even how your client wants to pay for your product or service. Many people who are on their computer all day will not buy anything online so if that is the only option then they may not purchase from you.
Need help sorting out your sales and marketing so you can grow your business to the next level then call me to book a free introductory session.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Sales and marketing are too different things. Marketing is how you find your clients, get their attention and get them in the line to buy. Sales is the process that takes your client from a curious propsect to a paid client.
Sales and marketing definitely interact and work very closely together. The better you know your target market and the better you plan your marketing, the easieir the sales are.
If your target market analysis tells you that your best prospects are looking to compare prices then why not give them a price comparison chart and speed up the process. They can not and will not make a decision without the price chart so if you are the best price then hand them the chart and they should be ready to buy.
Your market analysis will also tell you things about marketing online vs traditional marketing and even how your client wants to pay for your product or service. Many people who are on their computer all day will not buy anything online so if that is the only option then they may not purchase from you.
Need help sorting out your sales and marketing so you can grow your business to the next level then call me to book a free introductory session.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Saturday, June 4, 2011
Network For The Future
Network For The Future
When you network, if you are focused on results today you will usually be disappointed. If you network and focus on the future then you will make many more contacts and build better business relationships and in the long run get much stronger results. Networking can be the fastest and least expensive way to market your business but you need to focus on the future.
- talk to people to find out what they do
- tell people what you do (do not only talk about them buying from you)
- listen for things that others need and see if you can help them
- tell people how they can help you -- can they listen for a new client? Can they watch for places to post free articles? Can they suggest a group that needs a speaker?
- remember that most people need to meet you and / or get information from you at least 7 times before they buy from you.
Business Connection Exchange is hosting a tradeshow and networking event on Wed. June 8th in Mississauga. Come and practice your networking. Be sure to bring at least 100 business cards. www.business-connection-exchange.ca
To improve your networking skills, call Cheryl Rankin at 647-287-0320 to schedule a coffee meeting.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
When you network, if you are focused on results today you will usually be disappointed. If you network and focus on the future then you will make many more contacts and build better business relationships and in the long run get much stronger results. Networking can be the fastest and least expensive way to market your business but you need to focus on the future.
- talk to people to find out what they do
- tell people what you do (do not only talk about them buying from you)
- listen for things that others need and see if you can help them
- tell people how they can help you -- can they listen for a new client? Can they watch for places to post free articles? Can they suggest a group that needs a speaker?
- remember that most people need to meet you and / or get information from you at least 7 times before they buy from you.
Business Connection Exchange is hosting a tradeshow and networking event on Wed. June 8th in Mississauga. Come and practice your networking. Be sure to bring at least 100 business cards. www.business-connection-exchange.ca
To improve your networking skills, call Cheryl Rankin at 647-287-0320 to schedule a coffee meeting.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Wednesday, May 11, 2011
Tradeshows
Tradeshows are a great way to promote your business to many new contacts at the same time. Small business tradeshows are affordable. Impress another business owner and you have a great chance that they will pass along your info to another business owner.
1. How are you going to get the attention of the participants?
2. Have at least one sign that is vertical. Could be an 8 1/2 x 11 flyer in a plastic holder; could be a display board that sits on a table or it could be a bannersign.
3. Why would anyone give you their name? Ask them to sign up for a newsletter or free handout. Have a contest.
4. What are you giving them? Definitely give them your business card or a flyer or a small gift. No matter what you give them make sure that they get your business contact info.
5. Be ready - wear shoes that will let you stand for the whole time. Have pockets so that you can have your own business cards handy. Smile and be friendly so that people want to talk to you.
6. Say "hello" first. Do not sell them anything until you have at least started a conversation.
Recently I have had booths at International Networking Day; The Ultimate Networking Event; Distillery Networking and Canada Job Expo. Everytime I make some wonderful contacts through the ideas noted above. Tradeshows are a great way to meet new people and to build on business relationships. One other note - do not forget to talk to the other vendors.
To get some help choosing events and setting up a successful booth without spending lots of money - call me at 647-287-0320.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
http://www.fitforbusiness.ca/
facebook / linked / twitter
1. How are you going to get the attention of the participants?
2. Have at least one sign that is vertical. Could be an 8 1/2 x 11 flyer in a plastic holder; could be a display board that sits on a table or it could be a bannersign.
3. Why would anyone give you their name? Ask them to sign up for a newsletter or free handout. Have a contest.
4. What are you giving them? Definitely give them your business card or a flyer or a small gift. No matter what you give them make sure that they get your business contact info.
5. Be ready - wear shoes that will let you stand for the whole time. Have pockets so that you can have your own business cards handy. Smile and be friendly so that people want to talk to you.
6. Say "hello" first. Do not sell them anything until you have at least started a conversation.
Recently I have had booths at International Networking Day; The Ultimate Networking Event; Distillery Networking and Canada Job Expo. Everytime I make some wonderful contacts through the ideas noted above. Tradeshows are a great way to meet new people and to build on business relationships. One other note - do not forget to talk to the other vendors.
To get some help choosing events and setting up a successful booth without spending lots of money - call me at 647-287-0320.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
http://www.fitforbusiness.ca/
facebook / linked / twitter
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